UNI Cards [CPA] IN - affiliate program

Affiliate Program: GoldX Credit Card (Co-branded with Yes Bank & BOB)



Company Description:

GoldX is a revolutionary credit card that rewards users in 24K Digital Gold instead of conventional points, cashback, or miles. It aims to deliver long-term value to users, positioning itself uniquely in the credit card rewards landscape.



Target Audience:





Age: 25–50 years

Primary Filter: Users with at least one active or inactive credit card

Segments:

Active Credit Card Users: Credit affluent, optimize card usage, looking for alternative reward options

Investment Savvy Users: Seek long-term value and optimal investment returns

Travel Optimizers: Plan trips in advance, optimize flights and hotels, value zero-forex benefits





Campaign Objective:





Generate Soft-pull Accepted events as the primary marketing KPI

Target 100–150 Soft-pull Accepted events/day during the first week and scale up to 500/day based on quality





Serviceable Locations:





11,500 pincodes

Campaign can run pan-India if pincode targeting is not feasible





Payout Structure: Soft-pull Accepted



Quality Guardrail: Soft-pull Accepted → Final card shipments should be at least 20% (Soft KPI)



User Journey / Flow:







User clicks affiliate link → lands on GoldX website/landing page





Fill in Lead Form: Phone Number → OTP → Pincode → Email → PAN → Gender → Marital Status → Employment Type → Monthly Income Range





Submit details → Soft-pull Accepted/Rejected event triggered (Soft-pull definition: CBIL score checked (>720 usually), validates long-term investment intent)







Tracking & Validation:





Affiliate tracking via Admitad platform (S2S integration recommended)

Billing will be based on validated Soft-pull Accepted events

CRM reporting from client: ideally weekly





Campaign Highlights for Affiliates:





Unique value proposition with gold rewards, differentiating from conventional cards

High payout potential based on quality conversions

Clear KPI alignment: Soft-pull