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What is Affiliate Program?

An affiliate program is a way that companies can gain help with sales from an online source. The company will provide the individual with all the help they need. This help can include things like tracking links and banners that can be posted on their websites, and then before they know it each party is making money. When a sale is made as a result of a click through, then the commission payment will be made to the individual hosting the site.

 June 17, 2015 3:22 pm |  Program,   Marketing  
Picture of What is Affiliate Program?

An affiliate program is a way that companies can gain help with sales from an online source. The company will provide the individual with all the help they need. This help can include things like tracking links and banners that can be posted on their websites, and then before they know it each party is making money. When a sale is made as a result of a click through, then the commission payment will be made to the individual hosting the site.

As more and more people are joining affiliate programs, there is also more of a demand for information. The reason for this is that as others are seeing those already involved making a profit they want to get involved too. Not everyone fully understands just what an affiliate program is, other than a way to make money on the internet. This can be dangerous because if people just set up programs and begin to do what they want, without researching; it could end badly for everyone.


An affiliate program is a way that companies can gain help with sales from an online source. The company will provide the individual with all the help they need. This help can include things like tracking links and banners that can be posted on their websites, and then before they know it each party is making money. When a sale is made as a result of a click through, then the commission payment will be made to the individual hosting the site.

There is not a great deal that needs to be done by either side, as once the program has been set up it will run by itself. The main reason to update the adverts and banners will be when a product changes, or a more profitable one comes along. If you are seen to be using outdated banners, it could lead to people deserting you and your manufacturer.

There is no need to build up much of a relationship with the people you are dealing with as there is little or no reason to stay in contact as most of the work is done electronically. As long as you know them enough to know that you trust them and the items they are providing, then the rest should be plain sailing. As it is automated, the best way to explain it is as follows.

It is a marketing program that is automated and involves a web advertiser arranging for webmasters to help merchants sell their products online. The way this happens is again automated so while you need to know what is being sold, you will not be expected to play a big role in the sale. A little promotion and then pointing customers in the right direction is the way it is expected to go.

As there is money involved it is important that there is an agreement regarding the amount that will be paid and when it will be paid. Affiliate programs tend to be pay per click where the payment is made just because someone goes to the site, pay per lead, when there is a genuine interest and often forms are filled in, then the highest amount will be paid via pay per sale. As this is an income, there may be tax implications that have to be considered.

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