We are opening up contextual advertising, BUT we are keeping the ban on the brand and a complete ban on search placement. Violators will be disconnected.
Яндекс Практикум is an online learning service where anyone can master a digital profession from scratch or acquire new skills for further professional development.
Яндекс Практикум trains specialists in 5 areas: data analysis, programming, design, marketing, and management.
Training takes place in the company’s proprietary technological environment, allowing students to immediately apply the knowledge they gain in practice. The career center assists with job searching and employment.
The programs consist of two parts: a free introductory course and a paid continuation. The free part helps you evaluate the format, try out the profession, and make an informed decision.
The most popular areas are Programming and Data Analysis.
Target Audience Profile
Broad target audience – the products are aimed at beginners mastering a new profession, as well as professionals who want to raise their current level.
Geo: Russia.
Advantages for partners:
- Strong brand.
- High average check (~110K)
- Commission is calculated from the full course price even if payment is made in installments.
- No regular discounts, so the average check always remains high.
- High order confirmation rate.
- Up-to-date set of creatives in the personal account.
- The advertiser is ready to provide creatives upon your request and according to your requirements.
- The advertiser is ready to help with content (in text format, video format, and any other expert content).
Advantages for clients:
- Training is based on real-life situations. All tasks you will perform are taken from real work practice. All tools are from there as well: code editors or Figma. From day one, you will be preparing for your future job.
- 69.3% of our students complete the course they started, and 78% find a job. This statistic reflects the idea that everyone should gain tangible, practical benefits from learning.
- Technology helps ensure that everyone finds it convenient to study. Theory is provided in a textbook with interactive elements, and tasks are in a simulator.
- Feedback. Weekly calls with mentors and detailed written feedback on completed assignments from a reviewer. Curators regularly collect feedback to ensure the group is comfortable and it’s not scary to ask for help.
- The option to pay for the course in installments.
How reconciliation is carried out (frequency, automatic or manual)
Automatic reconciliation.
ORD Data
KKTU code 30.5.1
Promo code issuance (personalized, smart, one-time, etc.)
No. Only promotions.
Moderation information
Several times a week.
Additional information for partners:
Unique selling points of courses and creatives
List of negative keywords
Logo
Course matrix + advertising materials
Promotions and creatives Original affiliate program offer
here
