BeautyTips - KE - affiliate program

BeautyTips is a mobile content-locker flow in the adult dating vertical, built for broad male audiences aged 18+.

• Flow: mobile landing page with a short series of warm-up questions, then the user is asked to send an SMS to unlock the content they are interested in.
• Conversion goal: DOI — confirmed message sending (Click-2-SMS). Payout model: PPL.
• Traffic requirement: only mobile devices with a carrier connection to the Safaricom network convert; carrier IP ranges are supplied with the campaign files.
• Strong USP: high-CR landing page, very wide target audience and an attractive test market.
• Allowed traffic: targeted paid social and in-app ads; ads on own sites, social accounts and messengers; promo posts in social networks, groups, channels and publics; banners and teasers in ad networks and directly on sites and apps; contextual/display ads with or without mentioning the offer brand; mailings to user bases (SMS, push, messengers); aggressive mass SPAM mailings; user invitations on sites and apps (conditionally free traffic); PopUnder/ClickUnder through your own pre-lander; offline advertising; other sources after manager approval; rebrokering/resale to other CPA networks only after approval; organic search traffic (SEO, ASO).
• Creative tips: split-test girl age, body type, skin tone, hair length, ethnicity and vulgarity level, and pre-frame the user to send an SMS for access or age confirmation.