Hands on banner
Hands on banner
Apply to get your affiliate platform listed

If you want to get at large number of affiliates or partners, send application form right away.

What is CPC, Cost-Per-Click?

Cost per Click can easily be explained as the amount that you will have to pay every time someone clicks through to your site from the site of a person signed up to your pay per click marketing scheme. Once someone clicks on a link on a site and are taken through to another site, they are considered to have taken part in the scheme and the person owning the site they clicked through from, will be entitled to payment. They have brought someone to your site and given you the chance of a sale, so will need to be paid.

 June 18, 2015 7:55 am |  CPC,   Click,   E-commerce  
Picture of What is CPC, Cost-Per-Click?

Cost per Click can easily be explained as the amount that you will have to pay every time someone clicks through to your site from the site of a person signed up to your pay per click marketing scheme. Once someone clicks on a link on a site and are taken through to another site, they are considered to have taken part in the scheme and the person owning the site they clicked through from, will be entitled to payment. They have brought someone to your site and given you the chance of a sale, so will need to be paid.

Cost per Click can easily be explained as the amount that you will have to pay every time someone clicks through to your site from the site of a person signed up to your pay per click marketing scheme. Once someone clicks on a link on a site and are taken through to another site, they are considered to have taken part in the scheme and the person owning the site they clicked through from, will be entitled to payment. They have brought someone to your site and given you the chance of a sale, so will need to be paid.


Due to the effect you are playing for clicks, you need to know what you want to get out of the endeavor as well as what you are prepared to pay. There is a formula used to determine how much you need to pay and this is worked out over a period of time and is calculated against a number of competitors. The actual cost will be affected by the ranking both you and close competitors achieve.

Cost per click is a very important part of search advertising as it is this that will determine how worthwhile the advertising campaign has been. Important factors will be the amount that you pay for each click and also the amount of business that is brought in because of the process. As a result it is vital that clicks are identified that will be valuable as well as good value. The ideal situation will be to bring down the cost to be paid per click and not losing out on the quality of the contacts being brought in.

In order to do this the Quality score has to be raised and Google enables this to happen by way of a system that is automated. PPC schemes that are well managed and also have good scores, will see an improvement in the price they pay. If the score is 6 or more, it will be at least 16% and up to 50% decrease in cost, while 4 or below show increases of up to 400%.

The way to get the most out of the campaign is to find new PPC words that will be used as keywords but only in conjunction with cutting back. As new opportunities are taken on, it is vital that old, less successful ones are ended.

More articles to read

Picture of What is CPA, Cost-Per-Action?

What is CPA, Cost-Per-Action?

CPA or Cost per Action – sometimes cost per acquisition, although this is not as common a term – is a way to work out what you will need to pay in order to get people using your services. It is going to cost more to work under the cost per action system than it will cost per click as while many people will click on a link, in order to gain more information, not all will go any further. It could be that the link does not take them to anything they want, or simply because they are trying to get information at that stage rather than actually making a purchase.

READ MORE
June 18, 2015 7:48 am
Picture of What Is CPM, Cost-Per-Mille?

What Is CPM, Cost-Per-Mille?

Cost per Mille is another way of saying cost per 1000 and is regularly used when it comes to online advertising. Any sort of advertising that will reach a lot of people can be calculated this way and as well as online, it can be used for television, radio and the printed word. It is the way that the true cost of an advertising campaign can be calculated. The way that this works is easy. Normally referred to as the CPM, the cost is worked out by dividing the cost of the advertising campaign by the number of people who became involved as a result of it.

READ MORE
June 18, 2015 7:57 am
Premium Affiliate Networks
Premium Affiliate Programs
Recent reviews
Logo MyBid Partners
User icon
MasterW | 27 Dec 2024
Star icon Star icon Star icon Star icon Star icon Star icon
5.7
Due to an error, the ads were duplicated in the conversion statistics for the campaign. During the reconciliation, everything was fine, but when it came time to process the payment, the affiliate program staff asked us to wait and explained the situation. Later, they returned and paid everything i...
Details
Arrow
Logo Daisycon
User icon
Abdullah Haroon | 30 Aug 2024
Star icon Star icon Star icon Star icon Star icon Star icon
0.1
Scam... Scam... Scam...! I had worked with this company and I generated a leads from organic SEO and social media marketing. After that this company could not see a ads on a webiste which i already and clearly big banner in home page and other services page. I sent them screenshots so theye didn't r...
Details
Arrow
Logo clickdealer
User icon
Michael | 05 Oct 2023
Star icon Star icon Star icon Star icon Star icon Star icon
5.4
Having worked with several affiliate networks over the years, ClickDealer stands out as one of the most reliable. They've never failed to pay me on time. One of the things I love about ClickDealer is their vast range of offers. I'd like to give a special mention to my personal manager. Of course, h...
Details
Arrow
Logo Paysale
User icon
Jhonson | 29 Sep 2023
Star icon Star icon Star icon Star icon Star icon Star icon
0.5
The site is very bad beacause the team is like a child they dont know how to get money from advertisers all are fools
Details
Arrow
Logo InvolveAsia
User icon
Simon | 16 Sep 2023
Star icon Star icon Star icon Star icon Star icon Star icon
1.8
Doesn’t pay out money to publishers and tracking is horrible.
Details
Arrow
Recommended posts
On April 9-10, 2019, an international affiliate conference will be held in Moscow, which will gather more than 3,000 representatives of different branches of online business: the largest advertisers and partner networks, traffic sources and media buyers, seo specialists and marketers. Read more.
Mark your calendars for April 16-18, 2024, as the vibrant city of Miami gears up to host one of the most anticipated events in the realm of affiliate marketing – PI LIVE USA. Read more.
When it comes to choosing the right platform for creating affiliate programs, it is crucial to analyze several options at once. That’s exactly what we’ll do in this article, where we compare 6 services. Read more.
Everad is here! An international company with 10 years of experience and the best expertise on the market in the nutra vertical. This is confirmed not only by affiliates who have been working with us for years, but also by the awards that our company receives from year to year. Read more.
Many website owners want to know how to get additional profits from their sites. That is exactly why we decided to make this little topic for publishers to let them know how to earn some income with the DatsPush network! Read more.
Moscow Affiliate Conference & Party Autumn Edition is a perfect chance to establish new business contacts in the CIS market, discuss cooperation face to face with industry leaders and also relax and enjoy incredible Moscow! Read more.
Top searches
Recent searches
Random searches
About Best Affiliate Programs
Compare TOP Affiliate Networks as well as all the Best Affiliate Programs in one place. Get know about tool & features, read about pros and cons and exchange reviews with others. All this will help you find and choose best affiliate solution that you need.
If you have any questions about the affiliate rankings or you have noticed that some affiliate networks are not listed, please sent a message: [email protected]