40sDating - affiliate program

40sDating is a mainstream dating platform for the 35+ audience looking for serious relationships, romance and flirting. Over 1 million active users, verified profiles (no fakes) and in-site video calls. The male/female ratio is around 57/43%.

• Conversion goal: SOI registration — the flow starts with a short quiz, then the user sets an email and password and lands straight in the profile.
• Target audience: women and men over 35, preferably men 35+.
• Strong USP: localised, high-converting landing pages with extra warm-up, adaptive to every device; traffic is routed through a rotator with the best landing pages, or a link with automatic landing optimisation.
• Allowed traffic: banners/teasers in ad networks and directly on sites and apps; targeted paid social and in-app ads; promo posts in social networks and on websites (groups, channels, publics); ads on your own sites, social accounts and messengers; user invitations on sites and apps; mailings to your own bases (SMS, push, messengers); contextual/display ads without mentioning the offer brand; PopUnder/ClickUnder via your own pre-lander; offline advertising; organic search traffic (SEO, ASO); other sources after approval by the manager.
• Creatives: use photos of women/men/couples of different ages, complexions and ethnicities; avoid adult, vulgar or heavily retouched model imagery.