Cost per lead is a way to make money online as an advertiser will pay when people contact them through links placed on other websites. There is a set price agreed for every occasion that the link is clicked, and it is not only just for clicking through. Sometimes there has to be some sort of form filled in before there will be a payment, but this will be known beforehand. Cost per lead, or as it is more commonly known, CPL, allows merchants to collect contact information from individuals and while this is usually just an email address, it is a way of contacting someone who is showing an interest in the products or services involved.
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