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PEKAO S.A is one of the largest banks in Poland, offering a mortgage loan (kredyt mieszkaniowy) for buying, building or refinancing residential property.
Conversion goal: a correctly submitted application that results in a granted loan (CPS model — the reward depends on the loan amount). Application statuses are updated on an ongoing basis, every 10-15 minutes, based on incoming reports.
Traffic tips: works well with financial comparison content, mortgage calculators, real-estate and personal-finance blogs, and newsletters aimed at people planning to buy a home. Strong brand recognition of a major Polish bank supports conversion rates.
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