Pausing 25.02.2025 [MOB+WEB] S&P - Kohl\'s Winter SOI /US - affiliate program

NO Incent, Pirated, SMS, Adult Content or Content Locking: Absolutely No use of the word Free, Win, Winner or Won; All email/banner creatives must be approved prior to running


Pop traffic from Propeller and zero park is prohibited


⦁ Claims in advertisements must be truthful and must not be deceptive or misleading.




⦁ Material terms (e.g., paid participation required) must be disclosed clearly and conspicuously.


⦁ Four P’s:


⦁ Prominence – Can consumers see it? Font, contrast and size matter.


⦁ Presentation – Can consumers understand it?


⦁ Placement – Is it where consumers are likely to look?
Disclosure below a call to action (such as “click here”) may not be seen.


⦁ Proximity – Is it close to the modified claim?


⦁ The overall net impression of the ad must be effective in communicating the terms of the offer.




⦁ Do not:


⦁ Use the word “Free.”


⦁ State or imply that consumers have won something. For example, for Rewards offers, do not state or imply there’s an element of chance to get a reward.


⦁ State or imply that all consumers must do is simply verify information or claim something without many steps.


⦁ State or imply that an item has been or is ready to be shipped, or that it will be received in days.


⦁ Reference or imply any government program or payment.


⦁ Reference or imply anything related to COVID-19.


⦁ State or imply an artificial sense of urgency, scarcity or selectivity, unless it is the case.


⦁ Do not use confusing ad copy unrelated to the offer being advertised.




⦁ Do:
IMPORTANT NOTICE


⦁ On a page that you host, you’ll need to serve the following notice:


“Adtrafico Network is required to provide notice that you are prohibited from engaging in acts or practices in violation of this Federal Trade Commission Consent Order while promoting RewardZone USA and related offers. Therefore, all advertising material must meet the requirements set forth in this Advertising & Marketing Requirements policy, which includes pre-approved advertising examples. Any violations will result in disciplinary action, which may include immediate termination and forfeiture of all monies owed.”


The ”Federal Trade Commission Consent Order” & “Advertising & Marketing Requirements” will need to be a secondary hyperlink leading to the attached documents labeled accordingly, which You can find in Creative section


⦁ Be truthful in all advertisements.


⦁ Use plain language and syntax so that consumers understand the disclosures and ensure that disclosures are similar same size and font as other text.


⦁ Design advertisements so that scrolling is not necessary in order to find a disclosure. If scrolling is necessary, use text or visual cues, such as an asterisk, to encourage consumers to scroll to the disclosure.


⦁ Be mindful of the display size and technological limitations of the device where the ad will be accessed when making disclosures.


Cap for a publisher: 100 leads/day