Pausing 25.02.2025 [MOB+WEB] NCC - Argos £1000 SOI /UK - affiliate program

NO Incent, Pirated, SMS, Adult Content or Content Locking: Absolutely No use of the word Free, Win, Winner or Won; All email/banner creatives must be approved prior to running




Pop traffic from Propeller and zero park is prohibited


⦁ Claims in advertisements must be truthful and must not be deceptive or misleading.




⦁ Material terms (e.g., paid participation required) must be disclosed clearly and conspicuously.


⦁ Four P’s:


⦁ Prominence – Can consumers see it? Font, contrast and size matter.


⦁ Presentation – Can consumers understand it?


⦁ Placement – Is it where consumers are likely to look?
Disclosure below a call to action (such as “click here”) may not be seen.


⦁ Proximity – Is it close to the modified claim?


⦁ The overall net impression of the ad must be effective in communicating the terms of the offer.




⦁ Do not:


⦁ Use the word “Free.”


⦁ State or imply that consumers have won something. For example, for Rewards offers, do not state or imply there’s an element of chance to get a reward.


⦁ State or imply that all consumers must do is simply verify information or claim something without many steps.


⦁ State or imply that an item has been or is ready to be shipped, or that it will be received in days.


⦁ Reference or imply any government program or payment.


⦁ Reference or imply anything related to COVID-19.


⦁ State or imply an artificial sense of urgency, scarcity or selectivity, unless it is the case.


⦁ Do not use confusing ad copy unrelated to the offer being advertised.




⦁ Do:


⦁ Be truthful in all advertisements.


⦁ Use plain language and syntax so that consumers understand the disclosures and ensure that disclosures are similar same size and font as other text.


⦁ Design advertisements so that scrolling is not necessary in order to find a disclosure. If scrolling is necessary, use text or visual cues, such as an asterisk, to encourage consumers to scroll to the disclosure.


⦁ Be mindful of the display size and technological limitations of the device where the ad will be accessed when making disclosures.


Cap for a publisher: 100 leads/day