GentLove - affiliate program

GentLove is a casual dating service for users who want to skip long romantic build-ups and move straight to flirting and arranging a meeting the same evening. It targets people who find it hard to meet partners offline, with a large member base across nearly all age groups.

• Conversion goal: SOI (Single Opt-In registration); desktop registrations may also include e-mail confirmation.
• Flow: survey-style landing page where the user picks a potential partner while filling in registration data, then auto-login into the service.
• Strong USP: simple KPI, unisex audience from 18+, several landing pages plus a rotator for split testing.
• Allowed traffic: banners/teasers in ad networks and directly on sites and in apps; targeted paid ads in social networks and apps; promo posts in social networks and on sites (groups, channels, publics); ads on your own sites, social accounts and messengers; inviting users on sites and in apps (semi-organic traffic); mailings to user bases (SMS, push, messengers); contextual and display ads without mentioning the offer brand; offline advertising; organic search traffic (SEO, ASO); other sources after approval by the manager.
• Note: push traffic is accepted only with a pre-lander.