EmmaMadchen - AT, DE, CH - affiliate program

EmmaMadchen is a mainstream dating service for German-speaking users. After a soft, non-adult landing page the user registers, fills in a short profile and then browses women's profiles matched to his interests, views private photos, chats and can arrange a real-life meeting.

• Conversion goal: DOI — double opt-in registration (confirmed sign-up).
• Target audience: men 25+ looking for online dating and entertainment.
• Strong USP: non-adult landing page that passes moderation on major traffic sources, very simple sign-up flow, wide and easy-to-read audience.
• Allowed traffic: targeted paid ads in social networks and apps, ads on own sites/social accounts/messengers, promo posts in social networks and on sites (groups, channels, publics), banners and teasers in ad networks and directly on sites/apps, contextual and display ads (with or without brand mentions), mailings to own user bases (SMS, push, messengers), user invitations on sites and in apps, offline placements, organic search (SEO, ASO), other sources after manager approval.
• Creative tips: use photos of ordinary, approachable women of different ages (including milf and mature), body types and ethnicities — flirty but not explicit; avoid model-like, heavily retouched images.