Dazn Many GEOs - affiliate program

DAZN is a global live sports streaming service available in over 200 countries. Launched in 2016, the platform gives sports fans affordable access to live and on-demand sporting events without a cable subscription or long-term contract. DAZN covers a wide range of sports including boxing, football, soccer, Wrestling, MMA, basketball, tennis, and more. Content is available across connected devices including Smart TVs, smartphones, tablets, and gaming consoles.



Brand keywords (restricted from publisher use in contextual/search ads):







DAZN (+)





Note: No PPC or trademark bidding on any terms including DAZN is permitted







 



Benefits for customers:







Flexible, no long-term contract subscription





Live and on-demand sports across multiple devices





Exclusive rights to major events in boxing, football, and MMA





Available globally in 200+ countries





Affordable pricing compared to traditional cable/pay-per-view





Play, pause, and rewind with no commercial interruptions







 



Target audience:







Gender: skews male





Age: 18–44





Interests: sports fans, particularly boxing, football/soccer, MMA, basketball





Behavior: cord-cutters and streaming-first consumers, digitally active





Device usage: multi-device (mobile, smart TV, gaming consoles)







 



Popular products/content:







Boxing (PPV + Subscription)





Live football leagues





Football (in Fall)







Brand positioning tips for publishers:







Emphasize the flexibility and affordability of DAZN vs. traditional cable. Highlight exclusive live events, no long-term contracts, and multi-device access. Content around upcoming fights, match previews, and sport-specific coverage performs well. Publishers should focus on driving new subscriber sign-ups and PPV purchases