MOST IMPORTANT INFO If the advertiser is not satisfied with the quality of already paid leads, then he has the right to withdraw the payment back !!!
Vertical: dating adult
Flow: CPS
Limits: 100 leads daily
Target audience: 30+
Restrictions:
Affiliates are not allowed to bid on any variations of the AM brand name. This includes bidding on the term ‘ASHLEY” or “MADISON” with other keywords, e.g. “ASHLEY DATING” as well as any misspellings. When describing AM, focus on the following acceptable and unacceptable descriptors:
ACCEPTABLE: Affair/hookups/Sex/Sleep with/Bang, Wife/women, Discreet/open minded, Best (or other subjective comparison), Meet
UNACCEPTABLE: Escort/Prostitute, Girl, 100% Free*/Safe/Secure, #1 (anything), Fuck
* “100% free for women seeking men” is the exception to the rule
In terms of visual assets used when promoting AM, stick to the following images:
- Soft core (no penetration, no extreme genital close-ups)
- Edgier verbiage (see “Acceptable” glossary) but not extremely graphic
- No violence
- No underage/teen
- Non-exploitative
Promotional Methods Permitted: Display, Social Media, Native, SEO, Search (with keywords restrictions), Blogs, Review Sites, Pops, Push Notifications, In-App, Adult, Exit
Promotional Methods Not Permitted: No Incentives, No Brand Bidding, No SMS, No Email
