Allegro CZ - affiliate program

Allegro.cz is a version of the most popular Polish e-commerce platform fully tailored to the Czech market. From day one, Czech buyers have access to around 100 million listings, including products from thousands of Polish merchants.



Benefits of joining the Allegro affiliate program:





access to a vast product database

attractive CPS commission based on the total gross value of completed orders

opportunity to benefit from special offers and promotions

a set of creatives showcasing the current offer

cookies time 24H





CPS in the program is equal to the percentage of the commission that Allegro charges for the sale of goods in a certain category. Please note that this percentage is not a commission on the order amount, but a percentage of the commission that Allegro charges users/sellers on its platform. Detailed info here - https://allegro.pl/regulamin/zalacznik/4



Join the program today!



Excluded categories for promotion – listed here



Brand bidding and contextual advertising (SEM) are prohibited!



It is not allowed to direct traffic to the advertiser’s website using typo domains.



Using your own promotional materials is not permitted. All banners and promotional assets require the advertiser’s approval, so please download them directly from the system. If you have any doubts, please contact us.



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To make the attribution to you at the time of sale, use Deeplink to generate affiliate links to the product page or a separate category.



Assumptions of the Allegro attribution model:





The starting point when looking for a source is always a single transaction.

Each transaction must have a source.

The transaction should have only one source.

The model is based on time and the category of visit and purchase. This means that we do not only consider the visit in which the transaction took place, but we are looking for a source compliant with the purchase category (at level 2 in the Allegro category tree structure) within 24 hours of the transaction.

Attribution is subject to individual offers that go to the basket - we do not make the whole shopping carts, we only consider purchases of individual offers separately. Within one basket each offer can be assigned a different source of transactions.

Transactions are counted when you click the "buy and pay" button in the transaction process, regardless of whether the purchase is made by the basket or in the "buy now" option and regardless of whether the payment has been made in advance or in arrears.





Details of the attribution model and examples are available under the link: Attribution model.