ActivTours® is a Romanian premium travel brand founded in 2003 — fittingly, on the International Day of Happiness — with a mission to transform travel into meaningful, memorable experiences. Since then, the brand has evolved into a benchmark in the premium travel segment, bringing together refined aesthetics, intuitive technology and an exceptional attention to detail.
The ActivTours.travel platform is designed like a creative canvas where each traveler can shape their own journey. Flights, hotels and activities blend seamlessly while the budget updates in real time, ensuring full transparency and total financial control. The system automatically recommends the most suitable hotels for each destination, eliminating comparison fatigue and offering a curated, trustworthy premium selection.
The ActivTours® universe is built around the exclusive
One Word. Limitless Experiences. by ActivTours® collection, featuring concepts such as ESCAPE, EVOKE, TOGETHER, MARÉA, AVENUE, AURORA, SERENITY, SPARK, IGNITE, HERITAGE, ODYSSEY and SENSES, along with numerous thematic extensions (all inclusive, adults-only, city break, exotic, cultural, gourmet, ski, Christmas, New Year etc.).
Among them, VELVET stands as the brand’s ultimate ultra-luxury concept — a universe dedicated to five-star-and-above experiences, private services, VIP moments, luxury-without-limits escapes, and tailor-made journeys where budgets are not constraints but instruments for creating rarity, exclusivity and unforgettable memories. This is the space where wedding dreams in extraordinary locations, elite honeymoons, and millionaire-style private experiences become reality.
Meanwhile, the SENSES concept brings together curated experiential travel — wine tastings, fine dining, bike tours, sailing days, cooking classes, ateliers, creative workshops, trekking routes, snorkeling, diving and other meaningful ways of discovering a destination. These experience-driven journeys enrich the emotional depth of travel and resonate perfectly with modern luxury explorers.
Together, all concepts offer a distinct world of inspiration, each with its own aesthetic and unique travel style, making them ideal for themed campaigns and performance-driven marketing.
To meet the needs of all types of travelers, ActivTours® provides both complete solutions and separate booking engines:
• City Break Engine
Ideal for quick, high-conversion bookings.
• Flights & Hotels Engines
Perfect for travelers seeking maximum flexibility in crafting their own itinerary.
• Activities Engine
Authentic local experiences — from gastronomy to cultural discovery — that enrich every trip.
• Trip Planner
A unique multi-destination engine that allows users to build personalized circuits with exceptional visual clarity and ease.
The digital experience is complemented by premium services: 24/7 human support, secure payments, installment options via UniCredit, integrated travel insurance, and a curated ecosystem of inspirational resources — video tutorials, blogs, vlogs, catalogs and editorial guides. The brand also includes a discreet professional component suitable for corporate packages and specialized partnerships, including VIP hospitality for clients seeking elevated travel moments.
Returning users benefit from a loyalty programme with point accumulation and real rewards, a subtle yet powerful incentive that encourages repeat bookings and long-term engagement.
With a reputation built since 2003, combined with intuitive technology and a philosophy centered on authentic experiences, ActivTours® stands as a distinctive name in the world of travel — recognized for quality, elegance and trust. This strong identity attracts a naturally engaged audience seeking premium services, resulting in consistent conversion potential and long-term performance.
ActivTours® doesn’t just sell holidays. It delivers emotion, trust, luxury and memories — values that convert and elevate any performance-driven campaign.
