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Prohibited Activities and To-be Approved Activities
For trivago’s affiliate program, publisher sites must provide qualified traffic to trivago’s site. trivago has the right to request a refund for any traffic obtained from the prohibited activities and to-be-approved activities mentioned below. For complete clauses, please refer to trivago Terms and Conditions.
SEA/SEM
Search engine marketing activities is explicitly not allowed for this campaign. This includes all traffic related to search engine traffic, paid or organic, with trivago direct landing page or another interstitial page, as well as all engines, including but not limited to, Google, Yahoo, Bing, Yandex and their partner networks.
GDN and GSP
Any traffic obtained from Google Display Network (GDN) and Google Mail Special Promotions (GSP) on behalf of trivago is not allowed.
Incentivized traffic
Incentivized traffic including but not limited to points, cashback, or other rewards from an activity such as a game is not allowed.
Adware traffic
AdWare traffic, including but not limited to, overriding links or integrating a trivago Search Bar into an adbar is not allowed.
Prohibited contents
Affiliate publishers must not publish or promote prohibited content consisting of sexually explicit materials, violent materials, libelous or defamatory materials, illegal materials and activities.
Redirection
Affiliate links must direct to trivago’s site itself, not to a redirect page leading to trivago’s advertising partner.
Fraudulent activities
Fraudulent activities include in particular but without limitation of bots, automated lead generation, wrong linking, direct linking to lead page and multiple leads are strictly prohibited. trivago is entitled to stop the campaign immediately without complying with any notice period and is not obliged to pay and cannot be held liable for any performance obtained under such activities.
Email Marketing
The permission to engage in email traffic is only allowed, if publishers has provided trivago with the Opt-In Rights for the database from which the publisher site wants to send the e-mails out in advance and informed trivago about the source of the database that is to be used.
Real-time bidding
Any advertising for trivago on Real time bidding is prohibited, unless trivago has explicitly stated otherwise in writing.
Coupon/discount code
Coupon and discount code is prohibited, unless trivago has explicitly stated otherwise in writing.
Remarketing/Retargeting
Any remarketing or retargeting traffic is prohibited, unless trivago has explicitly stated otherwise in writing.
Social media
Traffic from social channels is prohibited, unless trivago has explicitly stated otherwise in writing.
